You’ve probably seen them and didn’t even realize you were looking at a whole new world of business marketing. QR Codes (quick response codes) are beginning to integrate themselves into every aspect of our lives, whether we realize it or not. New marketing plans and PR strategies include QR code marketing to create a more interactive environment for website and social media page visitors, magazine audiences, advertising targets, and much more. So, what do you need to know about QR Codes for your marketing plans?
What is a QR Code?
A QR Code is an image, much like a standard UPC barcode, that can be translated through the camera on your smartphone to display web pages, images, text, maps, nearly any type of brand message you want to convey. While QR Codes are relatively new here in the states, places like China and Japan have been using these codes for many years now in advertising and marketing strategies.
Why Are QR Codes Important to Marketing?
Here’s the deal; 77% of the world’s population own a mobile phone, and half a billion users have access to mobile internet. In terms of marketing, that might not mean much if you don’t understand your target audience, however, if you consider numbers alone and the fact that there are expected to be 73.3 million smartphone users in 2011, which will be over 65% of all mobile phone users, the possibilities really can’t be ignored.
How Do QR Codes Work?
With over 50% of all mobile phone users owning smartphones either preloaded with QR code scanning apps or available to download free scanning apps, the idea of scanning a QR Code to obtain additional product or brand information is becoming more and more mainstream. You might not even realize that you have a QR Code app on your mobile phone, or that you can obtain one for free at your app market in a matter of seconds. Popular ones include Barcode Scanner, AT&T code scanner, Google Goggles, ShopSavvey, ScanLife and Quickmark.
The process is simple; you go to the app on your phone for QR code scanning, place the QR Code directly under your smartphone camera and let your app do the rest. It’s that easy, which is another reason why it’s a wonderful marketing strategy.
Marketing Strategies for QR Codes
No matter what industry you’re in, what your brand message is or what your marketing plan looks like, there’s always room for QR Codes. While QR marketing is still an emerging strategy, it’s always best to stay ahead of the curve in terms of marketing your brand. By offering a unique experience that is also incredibly interactive, you can remain one step ahead of your competition.
Offering an Interactive and Immediate Experience
The greatest aspect of QR Codes is their interactive nature and instant results. An individual looking for more information is immediately connected to it. This cut down on time means a higher conversion rate and a greater chance that individuals won’t forget an email address, website URL, or business special before they get home to their computers. The days of waiting to get online until you’re home are over, and if you can’t capitalize on instant and immediate marketing, you will fall behind the curve.